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Branding vs. Business Development Getting the Right Mix in Your Marketing Strategy September 25, 2008 9:30 am – 12:30 pm The first in a series of workshops discussing investment promotion marketing. These workshops are designed to be open forums focusing on the challenges faced by economic development professionals. These panel presentations and discussions with your peers are intended to help your organization improve marketing performance and address related challenges. Economic development promotion is a broad and complex discipline further complicated by the political nature of the business. Over the course of the next year, the Investment Promotion Agency Forum will tackle many of the marketing and organizational issues facing agencies with economic development responsibilities. Program 8:00 Registration Open 9:30 Opening Session – Setting the Scene for the Workshop Series Workshop Moderator, Dennis Burnside, Burnside Analytics 10:00 One Year Later – Invest in America Update – Jennifer Derstine, IIA 10:30 A Glimpse of the World – How Companies View Economic Development Organizations – OCO Global, Inc. 11:00 Corporate Perspective –How companies view your marketing activities – the receiving end of your efforts. (corporate speaker TBD) 11:30 Branding vs. Business Development – Shirar O’Connor, The PONT Group, Inc. 12:30 Lunch Conclusion
 
Investment Promotion
Agency Forum
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PDF Brochure Downloadipa_files/Pontbrochure20708-2.pdfipa_files/Pontbrochure40808.pdfshapeimage_5_link_0
Marketing Workshop
Location American Management Association Conference Center 1601 Broadway
New York, NY 10019 The entrance is on the corner of 48th Street and Broadway Registration Fees Investment Promotion Agencies – no charge all others participants – $200 per person To register, please email your contact information to: IPAworkshop@thepontgroup.com For questions regarding the workshop please call: 646 496 7668 Future IPA workshop topics include: Maximizing Small Budgets Direct Marketing Advertising – How to Make it Work in an EDO Environment Lead Generation vs. Building Networks Developing Marketing Strategies Merging Trade and Investment Activitiesmailto:IPAworkshop@thepontgroup.comshapeimage_7_link_0